Posted by: carlasmith on: November 13, 2008
Each year, catalogers mail out more than 20 billions catalogs – that’s 67 catalogs for every man, woman and child in the US. Almost none of this paper contains any recycled content. Hence every year, over 8 millions tons of trees are cut down to make catalogs alone. Worst of all, most of those catalogs are unread and discarded. Paper catalogs are needlessly consuming North America’s most valuable forests and filling our overburdened landfills. (Stats as per ForestEthics)
In an era of increasing competition and growing public concern about corporate responsibility, companies can demonstrate their values and protect their brands by becoming Endangered Forest-friendly. By switching to flash catalogs, advertisers and catalogers can save forests, energy and water. Using online flash catalogs instead of paper catalogs also reduces solid waste going to landfills, and prevents air and water pollution.
Consumers are learning that paper catalogs do much more than clog their mailboxes. They are concerned about the impacts of paper manufacturing and use on their forests and environment. Responsible business practices improve customer loyalty and reduce the risk of controversy. Several big companies like New Age Industrial and AZX Sport have switched to a flash catalog or eCatalog. It is time for other catalogers and advertisers to do the same.
eCatalog Creator is a digital publishing service which converts your paper catalog into an online page flip flash catalog. Help us protect the Endangered Forests by reducing paper use. Convert your paper catalog to an eCatalog now!
Posted by: carlasmith on: October 12, 2008
Catalog retailers send out 20 billion catalogs a year, and almost none of the paper contains any recycled content. Instead, over 8 million tons of trees a year goes into creating catalogs alone — which means 8 million tons of trees are going from forests to the landfill, with a short appearance as junk mail in between. By switching to a flash catalog, catalogers could greatly decrease their negative environmental impact, cut air and water pollution, and decrease the amount of paper filling up landfills.
The catalog industry is causing the destruction of forests such as North America’s Boreal Forest. Stretching from Alaska to Canada’s Atlantic coast, the Boreal is the size of 13 Californias and provides one of our planet’s first lines of defense against global warming. The Boreal also provides critical habitat for a wide range of species, including endangered caribou and half of North America’s songbirds.
It is high time that the catalog industry adopts eco-friendly alternatives to the paper catalog. eCatalog Creator is a digital publishing service which converts your paper publication into an online flash catalog. The flash catalog, or eCatalog, is a virtual page flip book. Your customers may flip through the pages of an eCatalog, much like they would do with a paper catalog, except that the eCatalog is intuitive, interactive and eco-friendly.
Flash catalog offers the look and feel of a paper catalog at a fraction of the cost. Updating the flash catalog is also easy and inexpensive, compared to the costly and prolonged cycle of printing and posting thousands of paper catalogs.
So go ahead and reduce your carbon footprint today. Save paper, save money, convert your paper catalog to a flash catalog.
Posted by: carlasmith on: September 22, 2008
Imagine opening your mail box to see that someone dear has written a letter to you – it is enough to make you well up with tears. But time and again, the only thing in your mail box (apart from bills) are unsolicited paper catalogs. They are nothing but junk to you. You wonder why on earth that company sent them to you. Why would they waste all that paper and effort? Why cut millions of trees to make something that you don’t want?
Well, there are a couple of solutions – one for the paper catalog makers and the other for the consumers.
There is a website called Catalog Choice, and their mission is to stop those junk paper catalogs from being sent. Consumers who don’t wish to receive paper catalogs may use that website to opt out of such unsolicited mails. In this way, consumers can help out the environment.
Another website called eCatalog Creator enables paper catalog makers (product sellers) to switch to an online flash catalog, or eCatalog. An eCatalog is in essence an online version of the paper catalog. Consumers may visit the seller’s website and browse through the products in 3D page flipping software – it’s like a virtual page flip book. Flash catalog is available online 24×7. Therefore, the consumer is always aware of the latest offers by the company. The eCatalog provides greater coverage, since it uses the Internet as the medium of communication. It targets the exponentially growing group of people who prefer to read online.
It turns out that over 8 million tons of trees are used each year for paper catalogs – let’s stop this insanity now! Save the trees, go get a flash catalog from eCatalog Creator.
Posted by: carlasmith on: September 3, 2008
As a renowned brand in luxurious outdoor furniture, Azore Furniture needed to send out their paper catalog to existing clients and prospective customers to keep them abreast of their latest product line. The company realized that continuing to deploy paper catalogs was becoming costly. Printing and postage expenses escalated as they tried to target a wider group of prospective customers. Azore Furniture needed better control over its product catalog marketing system and turned to the online flash catalog, or eCatalog.
Azore Furniture reviewed its marketing strategy and decided to implement fundamental changes to deliver cost savings. These changes included a planned migration of the company’s paper catalog to an online flash catalog, or eCatalog, and widening the prospective customer base by targeting the Internet users.
One of the key issues that Azore Furniture faced was the high printing and mailing costs. The company was spending thousands of dollars sending out their printed paper catalog to prospective clients. And even after spending that much money, the company was not catering to a growing group of people – those aged up to 35 years who prefer to read online – the Internet generation.
Azore Furniture provided their paper catalog in PDF format to eCatalogCreator.com, who then converted the PDF into an online flash catalog. The eCatalog was set up on Azore Furniture’s website, which enabled existing and prospective clients to have a look at the company’s latest product line. Priced at just $147, the eCatalog offered huge cost savings for Azore Furniture. In addition, the eCatalog offered greater coverage and extended the life of the catalog indefinitely. The intuitive features and the WOW factor the eCatalog resulted in increased traffic to the website, which in turn lead to increased sales. For Azore Furniture, implementing the eCatalog was the right business decision and will continue to be a major force in its marketing campaign for the future.
Attract more customers with this state-of-the-art technology. Paper is out, digital is in – go get a flash catalog for the world to view.
